Converse: traffic generation

Results

Blog reach of 4 million +, across 5 languages. Social media influence, SEO improvements and brand protection.

CHALLENGE

Converse is an American lifestyle company providing shoes, lifestyle fashion, and athletic apparel. The company has been a subsidiary of Nike since 2003.

Generate and amplify traffic to converseblog.com. Create ‘best practice’ library. Launch “All Summer” a free MP3 download. Moderate the converseblog. com across five languages. Audit Converse SEO and PPC strategy.


SOLUTION

Create social media and search strategy.Manage and moderate blog posts in French, Italian, English, Spanish and German.

Amplify Converse blog posts on Facebook and engage the Fan base to visit Conversblog.com.

RESULTS

• Converseblog.com amplified to 4 million+ individuals across France, Germany, Spain, Italy and UK.

• Engaged with most influential bloggers and Twitter users in each territory.

• Target of 50,000 downloads of song collaboration reached in one week.

• All Converse websites fully optimised for SEO.

• We have protected the brand from hundreds of thousands of spam, undesirable posts and negative links.

50,000 downloads of song in one week

Blog amplified to 4 million + users