Gatwick was the first airport worldwide to have an Instagram account. A dozen Gatwick staff were trained as mobile reporters to capture airport life in real-time.

With over 32,000 Instagram posts tagged #gatwick, the airport has already been featuring a different user image on the feed every week, as well as ‘live reporting’ events that have happened at the airport. For example, on October 1 Gatwick joined 150 easyJet staff who completed a 1:30am 3.3km runway run to raise money for UNICEF, and documented the event through mobile photos.

With airports already being the most popular place for people to upload and share photos on social media, recruiting a team of mobile reporters was a logical next step for Gatwick. Eleven volunteers were found, who were put through their paces by our in-house mobile photo expert Oliver Lang. After that, our first image, of an airfield operations vehicle was uploaded using the hashtag #lgwmobile reporter.

Gatwick isn’t only using Instagram to post and upload images, pictures are also going on rival mobile photo network EyeEm.  According to industry news website Tnooz the initiative is

“A cute and quirky programme, which aims to portray day-to-day operations and bring the airport to life for passengers via Facebook-owned Instagram and other photo sharing sites such as EyeEm.”