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The North Face: influencer mapping

 

Results

Identify key online opinion leaders, assess their reach, influence and credibility

CHALLENGE

V.F. Corporation (VFC:NYQ) is the parent company of The North Face and is a global apparel company based in the United States. VF is a diversified apparel company across brands, product categories, channels of distribution and geographies.

China decision making within online comms development hampered by lack of influencer knowledge.

SOLUTION

Identify, map and profile the online social media community relevant to The North Face. Honey service: Influencer mapping.


RESULTS

• 50pp report analysing multiple platforms and influencers across specific product groups, themes and issues

• Identify key online opinion leaders, assess their reach, influence and credibility

• Map networks and communities in which they exist

• Identify and evaluate issues including assessment of sentiment and volume growth or decline

• Define KPIs and other benchmarks to support ongoing measurement

• Create Influencer Directory, including contact information, interests and other relevant profile information

• Identify ongoing monitoring requirements

• Provide input to issue-management strategies

Map networks and communities

Create influencer directory