Helping Brands Identify, Unlock and Commercialise Their Unique Selling Personality

Make Honey is a PR and content agency that helps consumer and B2B brands show up with purpose and personality.

We don’t just write value propositions. We shape Unique Selling Personalities™, the emotional edge that makes your brand unforgettable in a sea of sameness.

From PR and creator campaigns to events, social media and earned media stunts, our work blends strategy with storytelling to make people feel, think and act.

Need standalone firepower? We create high-impact whitepapers, case studies, podcasts, videos and advertorials — all crafted for credibility, not just clicks.

We tailor KPIs to your campaign goals. Whether that’s awareness, lead gen, conversions or media impact. Every report is bespoke, focused, and built to show what’s working, what’s next, and what’s worth doubling down on.

We start by getting under the skin of your business: your commercial goals, your audience, your competitors, and most importantly, your Unique Selling Personality™.

From there, we build a tailored strategy that blends PR, content, social and live experiences to meet your goals and move your audience. It’s not about ticking boxes, it’s about creating work that works because it connects.

We’ve launched consumer technology across wearables, smartwatches, audio, robotics, smarthome, medtech and wellness. We’ve told complex stories for B2B brands in AI, cloud, SaaS and gaming. And our collective experience spans hospitality and tourism, lifestyle, and sports sponsorship.

That mix matters. It means we don’t think in silos, we think in collisions. We bring cultural insight from one industry to shape how your brand shows up in another. That’s how we create ideas that cut through: relevant, unexpected, and impossible to ignore.

It depends on what you’re measuring and what success looks like for your brand.

Quick wins like social engagement and press mentions often land within weeks. Bigger shifts like brand awareness, search traction, and long-term authority take longer, but we plan for both.

Our focus? Smart sequencing. We build momentum early while laying the foundation for results that compound over time. Because the best campaigns don’t just make noise – they build value that lasts.

We don’t just follow trends we question them, challenge them, and help define what’s next.

From AI’s impact on brand personality to the evolution of earned media, we stay ahead by creating the kind of work that others watch, reference and try to imitate.

We speak at global conferences like SXSW, Cannes Festival of Creativity, Diggit, we guest lecture at universities, collaborate with industry leaders and stay plugged into the platforms and people driving change.

It’s not about chasing the next big thing. It’s about knowing what matters and what lasts.

PR earns attention. Social media builds relationships. Content marketing fuels both.

PR is about credibility, securing media coverage, shaping perception and building trust through storytelling that sticks.

Social media is about connection: engaging directly with your audience, sparking conversations, and keeping your brand in the moment.

Content marketing is the engine for original thinking, podcasts, videos, whitepapers, graphics and more that feed both PR and social with depth and value.

We don’t treat them as silos. We fuse them into one strategy, designed around your Unique Selling Personality™ so everything works harder, and together.

We treat influencer marketing like relationship building, not billboard rental.

Our approach starts with strategy: we identify creators who reflect your brand’s Unique Selling Personality™, not just follower counts. Then we build campaigns that feel authentic, spark conversation, and drive results people can actually track.

Whether it’s niche B2B thought leaders or bold consumer creators, we handle everything from outreach and briefing to content review and ROI reporting.

The goal? Influence that feels real, performs well, and earns trust.

We work like part of your team, the part that’s brutally focused on making your brand unforgettable.

You’ll get a dedicated account lead backed by senior talent who stay close to the work, not hidden behind layers of process. Expect regular brainstorms, thought starter ideas, open comms, and honest conversations.

We’re big on transparency, obsessed with outcomes, and allergic to complacency. If something’s working, we scale it. If it’s not, we fix it, fast.

This isn’t set-and-forget. It’s roll-up-our-sleeves, work side by side, and win together.

We price based on impact and value. Our fees flex depending on what you need: one-off projects, campaign bursts, or longer-term retainers. We scope everything around your goals, timelines and budget — and we’re transparent from day one.

After a consultation, we’ll build a scope of work outlining what you get, what it costs, and what success looks like. No guesswork. No grey areas. Just a partnership built on value.