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Abercrombie & Kent: social media events

Results

30 travel influencers and bloggers invited, 500,000 social media reach around the three events

Solution

We worked with A&K in staging three ‘themed’ travel evenings for VIP customers and bloggers: One around the USA, one around S America,
and one around India. Each event had themed entertainment and a chef from each region offering themed food for guests

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IMPLEMENTATION

For each event we recruited a dozen online influencers who were interested in luxury travel. This included bloggers, travel journalists and travel photographers on Instagram.

We invited them along to the event, chaperoned them throughout to make sure they got the best A&K experience, and arranged interviews with A&K executives demonstrate the different moves and routine live