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Avis: Pan-European social media strategy and implementation

Results

Certified online spokespersons, brand consistency, traffic and engagement growth

CHALLENGE

Avis Budget EMEA part of Avis Budget Group (NASDAQ: CAR) is a United Kingdom-based car rental company present in Europe, Africa, the Middle East and Asia operating the Avis and Budget brands.

  • Design a Social Media Strategy for pan-European plc with robust ROI and timelines for presentation to Executive Board
  • Train and support pan-European SME’s for Y1 of Social Media Strategy towards KPIs of Revenue and Brand Differentiation

SOLUTION

6 weeks of research including interviews, competitor analysis and financial modelling, 6 weeks of collaborative Strategy Development

The Social Media Competency Centre – monitoring, compliance training, expertise building, innovation

Research

  • Company ‘readiness’ – Employee attitude research
  • Competitor Analysis
  • Business case and ROI analysis
  • Customer behaviour profiling
  •  Platforms and tools insight
  • Governance and crisis requirements
  • Cross-departmental interviews

 

Strategy compiling

  • Full document with multiple client feedback rounds
  • Fully endorsed by stakeholders pre-board approval
  • Supplied with reduced version as slides

RESULTS

Honey delivered a detailed 3-year Social Media Strategy on time and fully endorsed by Board and CEO

Certified online spokespersons, brand consistency, traffic and engagement growth

Strategy implementation

  • Pan-European Social Media Competency Centre service
  • Policy and Guidelines creation
  • Social media Best Practice and expertise training workshops
  •  Crisis response planning and practice
  •  Platform and tool choice advisory
  • Compliance monitoring
  • Data collection and analysis
  • Executive and Board level monthly reporting