Soon, nearly 75% of all data coursing through the internet will be video. Videos are the hottest thing in marketing, including social media marketing, and companies great and small are looking for a way to get greater returns from the videos they’re paying for. This desire to glean more from their video production budget is one of the most important factors driving the rush to personalised video.
But why has personalised video become such a hot marketing commodity? A couple of reasons actually. The first is that wireless broadband is now ubiquitous. As a result, there is nothing preventing just about anyone just about anywhere from viewing your video. The second reason is that record numbers of people are turning to ad blockers, which is bad news for traditional online marketing.
Toss in the fact that personalised video has been proven several times more effective than generic, broadcast-style video, and the fact that there are just as many people put off by chatbots as there are those who are impressed by them, and you have fertile ground for personalised video to take root.
Let’s say someone has just subscribed to your service or placed a significant order. The personalised video app notifies you immediately. You quickly generate a hearty ‘thank you’ video and send it on to them. Minutes after making their purchase they receive the kind of personalised thank you they would normally only receive in a high-end brick and mortar store.
But that’s just one example. You can create personalised videos for nearly any situation you can imagine, with the app handling automation of all the repeatable content and you simply supplying the personal touches. It’s fast, cheap and effective. All those things you want your B2B social media marketing to be.