Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company. How could Neste and Make Honey prove it?
Neste
CO2 friendly routes
Client
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Our campaign revealed how tens of thousands of tonnes of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option.
We found that by choosing a CO2-friendly route, 81,000 tons of CO2 could be saved every year in the Helsinki region alone – the equivalent annual carbon dioxide emissions of 20,000 inhabitants or the removal of 30,000 passenger cars from the roads for a full year.