Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company. How could Neste and Make Honey prove it?
CO2 friendly routes
Our campaign revealed how tens of thousands of tonnes of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option.
We found that by choosing a CO2-friendly route, 81,000 tons of CO2 could be saved every year in the Helsinki region alone – the equivalent annual carbon dioxide emissions of 20,000 inhabitants or the removal of 30,000 passenger cars from the roads for a full year.