Ranger IQ

Imou is a global consumer IoT brand which provides smart security cameras and video doorbells packed with features for the home or business.

Client

Ranger IQ

Date

April 2019

Service

Content marketing
The Challenge

Imou briefed Make Honey to increase the reputation and sales of its flagship indoor CCTV camera, the Ranger IQ.

The Ranger IQ launched into a heavily-saturated market during COVID-19 lockdown, when people were told to stay at home.

The challenge was to create a compelling tech and lifestyle media story that would convince writers that Ranger IQ is not only a best-in-class camera, but also relevant for the time.

With many consumers experiencing financial insecurity and media cutting back on journalists, Make Honey needed to connect with the right reviewers and writers to ensure the Reviewer Programme hit its KPIs.

To grow brand awareness for the world’s first AIoT home security camera and showcase the technology that makes the Ranger IQ unique, Make Honey developed Imou’s positioning and messaging.

Awards entries were written, along with multiple creative PR hooks and angles tailored for vertical and lifestyle media to ensure cut-through and a breadth of reviews.

The Reviewer Programme featured a high quality Reviewer’s Guide and a comprehensive press kit, which included product and lifestyle photography, press releases, product FAQ and specification sheet.

Skilfully crafted copy was designed to grab readers’ attention, and SEO-powered written content helped drive website traffic and leads.

The Results

Thanks to our excellent contacts and Reviewer Programme, 30 reviews appeared in top titles including T3, Computer Weekly, Expert Reviews, Good Housekeeping, Mighty Gadget, Tech Announcer and Automated Home, with total unique visitors a month of over 2.1 million.

In addition to the many news stories released when the Ranger IQ press release was published, Imou was shortlisted for an “Innovative Product of the Year” accolade at the 2020 Cyber Security Awards.

With each review highlighting its outstanding features and award nominations boosting brand credibility, Ranger IQ earned its reputation as an innovative, award winning home security camera.

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