Make Honey’s Reviewer Programme and KOL campaign saw KPIs smashed, reaching millions of people across the world with quality reviews and product key messaging.
Specialist lifestyle, tech and photography influencers were secured in key markets, in total landing 882,000k YouTube views with a total reach of 12.5 million across Europe. Thanks to our careful selection and management of KOLs, coverage achieved an impressive engagement rate of 11.47 percent, way above the industry average of 2.5 percent.
80 pieces of coverage across the UK, France, Germany and the US were secured, with highlights including top tier titles such as BBC, Bemused Backpacker, CNET, Daily Mail, Daily Mirror, Digital Camera World, Forbes, Metro, Stuff, Tech Radar, The Telegraph, Tom’s Guide and VICE. Thanks to Honey’s relentless pursuit of coverage at a local and international level, client KPIs were surpassed by over 50 percent.
“SMOOTH-X achieved great coverage. This is the first time ZHIYUN has landed in big media titles.” Nikki Li, Marketing Specialist at Guilin Zhishen Information Technology Co.