Make Honey

CONTENT MARKETING

REACH, INFLUENCE, IMPACT

CREATE IMPACT, REACH AUDIENCES WHEREVER THEY ARE. CHANGE THE WAY PEOPLE THINK, FEEL AND ACT.

First-Class Content Marketing

Level up your digital marketing with content marketing strategies from Make Honey. We provide best in industry content creation, award-winning digital strategies and in depth tech expertise that enables you to engage, capture and convert new customers.

Our team of world-class content creators, editors and strategists propel brand awareness to new heights, boosting your SEO efforts and producing impactful results. We’re talking customer-centric, exhaustively researched, insightful content that will leave your competitors scrambling to catch up.

If you’re tired of your content marketing strategies falling flat, then it’s time to talk to the team at Make Honey.

London’s Leading Content Marketing Agency

The awards keep rolling in for Make Honey, including a prestigious Effie Award, the UK Social Media Communications Award, The UK Agency Award, an ICCO Award and more – testament to the dedication of our team members, their unmatched expertise and the forward-leaning nature of our work.

Whether you own a multibillion-pound new economy standout, or an up and coming tech business focused on Smart Technology, Make Honey are your go-to source for leading-edge content marketing strategies and content marketing campaigns.

ALIBABA CLOUD, Generating leads through whitepapers, and more

Alibaba Cloud is a cloud computing provider and part of Alibaba Group. It is the largest cloud vendor in China, but wanted to stand out beyond its home market where competitors such as Amazon Web Services and Microsoft Azure are more established.

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Ground-Breaking Content For Your Business

Anyone can create a serviceable blog post. What we do is a little different.

We provide brand-building content creation services backed by strategy-led planning and messaging.

We recognise that the world today is smart, mobile and social and we fashion our content to accommodate it. We research the **** out of each client, then use the insights gained to craft high quality, ground-breaking digital content while nailing down the fundamentals of relevance, engagement, lead generation and SEO.

Well considered and well-implemented content marketing strategies are often the difference between thriving and surviving. Content marketing attracts customers, enhances your brand image and drives conversions. Here are 5 more reasons why content marketing is so important.

What’s So Important About Content Marketing?

Enhancing your brand image is an essential function of any content creation plan. But you can’t enhance your brand unless people are aware of it. Great content marketing also enhances brand awareness.

One of the primary goals of a content marketing campaign is to improve your position in organic search results in order to drive traffic. The content marketer is tasked with making sure your content is SEO friendly.

At least it should. There are myriad ways to do this. For example, you may make certain information accessible only to those who enter a name and email address. Chances are anyone willing to do so is a potentially valuable lead.

People bother to read your blog posts and social media musings because they’re hoping to obtain useful information. Content that is well researched and equally well written establishes your expertise and helps build trust.

Customer loyalty is essential to long-term success. But customers don’t give their loyalty easily. You will need to provide a steady stream of useful content that augments your customer care efforts in order to instil loyalty.

Reviews

Positive endorsement is proven to drive ecommerce purchases

Awards

Win credibility, trust and visibility to impact decision making

Influencers

Creators and key opinion leaders deliver authentic content

Stories

Creative impact through stories that spark social sales conversations

Experiences

Create content from inspired activations, partnerships and events

So What Is High-Quality Content?

We live in a world where relativism rules.

The use of terms like “good” and “bad” is often frowned upon. But the fact is, when it comes to the digital content that populates your website or supports your content marketing campaigns, those old school judgements still hold sway. There very much is such a thing as “good” digital content (high quality) as well as “bad” digital content (low quality), and it’s crucial to know what separates the two and why high-quality content is so important.

Quality content:

  • Addresses all the questions and concerns of the target audience.
  • Is clear, concise, agenda-free, unpretentious and level-headed.
  • Engages without invoking the creator’s biases or feeding into their vanity.
  • Produces likes, but also generates leads.
  • Gets widely shared, but more importantly, facilitates your digital strategy.

The Dos and Don’ts of Digital Content

People peruse your website or read your Facebook post because they’re hoping it will provide them with something of value.

That value may take the shape of:

  • The answer to a question they have
  • Easy to understand information about your product or service
  • A compelling perspective on an issue or current event
  • Something that makes an emotional connection

If they feel the time they invested in your content was wasted then you have probably lost a potential customer. From that day forward whenever they encounter your brand, they will associate it with the unsatisfying encounter they had with your content.

Worse yet, they may share their unhappy encounter, in which case your low-quality content may create viral blowback that undermines your entire digital strategy.

While it is vital that you are aware of Google’s content guidelines and that you do your best to adhere to them, that adherence should not come at the cost of potential engagement. For example: Google likes long-form content. But those perusing your site with their smartphone may not.

Keep in mind that the user experience can be just as important as keeping Google happy. After all, if people come to your site and are put off by articles that never seem to end they’re unlikely to return. In which case being high in Google’s organic search results won’t matter a whole lot.

The bottom line is to find a balance between what Google wants and what you need.

This goes back to the point we were making about value. People love to come away from an encounter thinking that they learned something. The best way to produce that happy endpoint is to make sure content creation is handled by people who know what they’re talking about and know how to transmit their expertise in a concise, easy to understand fashion.

It’s important to refresh the content on your website or social media page on a regular basis. But if you have nothing to say it is usually better to say nothing than to undermine your credibility by posting low-quality content.

If you post content just to post content those who depend on you for reliable information will turn to someone else, your brand reputation will suffer and Google will take note as well.

If you have a blog you may be tempted to turn off comments in an effort to prevent trolls from undermining your reputation. But this isn’t necessarily the smart thing to do. During our time providing content marketing services, we have seen what happens to websites that disable comments, and it’s often not pretty.

If you have a blog Google is going to want to see that you have enabled comments. Otherwise, they’ll regard your blog as little more than a content dump. So enable comments but make sure they need approval before being published. This will require a little more work on your part but the end result will be worth it.

If your content appears to be little more than a collection of headings, subheadings, superfluous animations, links, images and other flashy visuals chances are it’s going to turn more people off than it’s going to attract. In most cases, too much of a good thing is a bad thing. The wrapping paper is nice but it’s what’s inside that really counts. Make sure the main focus is on providing useful content.

Don’t just have someone on your staff copy content from another site and repost it to your site with a different header. Your customers may not notice but search engines will.

The competition the content was lifted from may notice too, which could provoke some very unwanted negative buzz about you, your tactics and your brand. Original content is the gift that keeps on giving in that it will enhance your reputation, promote brand loyalty and score some nice brownie points with Google.

Including high-quality images is important. But those images need to have something to do with the other content they accompany. Some stock images have been used by so many websites, blogs and banner ads that, no matter how slick they may be, their presence can undermine your brand identity.

If you’re going to use images they need to be:

  • Relevant
  • Preferably unique
  • Aesthetically pleasing
  • Strategically placed

 

Content Marketing Services in London

Make Honey marketing campaigns are carefully crafted to dovetail with your needs. We’re sticklers for detail and can’t abide by the one-size-fits-all approach practised by other agencies.

We can do that for you. Our team members eat, sleep and breathe digital marketing, understand the technology involved, are able to anticipate and avoid setbacks and will be there with you every step of the way to ensure the success of your digital strategy.

Honey has taken TP-Link UK from a predominantly B2B brand to be a regular in lifestyle media and in our social communities. Honey demonstrates a perceptive and dynamic approach to getting results.

Emma Lattimer, Marketing Manager

TP-Link.

Make Honey: Content Marketing Pioneers

Our content creators, editors and strategists work as a single organic unit focused solely on enabling your goals through the application of media expertise and insights gained through comprehensive research.

Before you throw money away on yet one more dead-end content marketing campaign, get in touch with the experts at Make Honey. As London’s content marketing pioneers we will connect you with your target audience, bolster brand awareness and get all the aspects of your digital strategy pulling together toward your business goals.

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