First-Class Content Marketing Agency in London

CONNECT, ENGAGE, INSPIRE

Get closer to your customers with compelling content.

Power your digital marketing to new heights with content marketing strategies from Make Honey. We provide industry best content creation, award-winning digital strategies and Smart technology expertise that enables you to engage, capture and convert new customers.

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Copywriting

Grab readers’ attention with skilfully crafted copy

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Opinion Pieces

Raise awareness through smartly argued thought leadership

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Ebooks

Engaging and highly visual publications to tell your story or explore issues

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Case Studies

Share your top work with the widest possible audience

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Whitepapers

In-depth technical and compelling long-form thought leadership pieces

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Blogs

SEO-powered written content to build website traffic and leads

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Interviews

Share your story with the world

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Social Posts

High quality and relevant social posts to engage audiences

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Infographics

Snackable, sharable visualisations designed for blogs and social media

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Interactive

Mobile-first responsive content designed to engage with your audience

Our team of world-class content creators, editors and strategists propel brand awareness to new heights, light a fire under your SEO efforts and produce results. We’re talking customer-centric, exhaustively researched original content that will leave your competitors scrambling to catch up.

 

 

If you’re tired of your content marketing strategies falling flat, then it’s time to talk to the team at Make Honey.

London’s Leading Content Marketing Agency

The awards keep rolling in for Make Honey including a prestigious Effie Award, the UK Social Media Communications Award, The UK Agency Award, an ICCO Award and more. These organisations recognise our level of commitment, the dedication of our team members, their unmatched expertise and the forward-leaning nature of our work.

Whether you own a multibillion-pound new economy standout, or an up and coming tech business focused on Smart Technology, Make Honey are your go-to source for leading-edge content marketing strategies and content marketing campaigns.

Ground-Breaking Content For Your Business

Anyone can create a serviceable blog post. What we do is a little different. We provide brand-building content creation services backed by strategy-led planning and messaging. We weave Smart Technology into relatable content that speaks to your audience.

We recognise that the world today is Smart, mobile and social and we fashion our content to accommodate it. We research the **** out of each client, then use the insights gained to craft high quality, ground-breaking digital content while nailing down the fundamentals of relevance, engagement, lead generation and SEO.

What’s So Important About Content Marketing?

Well considered and well-implemented content marketing strategies are often the difference between thriving and surviving. Content marketing attracts customers, enhances your brand image and drives conversions. Here are 5 more reasons why content marketing is so important.

  1. Content marketing grows awareness – Enhancing your brand image is an essential function of any content creation plan. But you can’t enhance your brand unless people are aware of it. Great content marketing also enhances brand awareness.
  2. Content marketing drives traffic – One of the primary goals of a content marketing campaign is to improve your position in organic search results in order to drive traffic. The content marketer is tasked with making sure your content is SEO friendly.
  3. Content marketing generates leads – At least it should. There are myriad ways to do this. For example, you may make certain information accessible only to those who enter a name and email address. Chances are anyone willing to do so is a potentially valuable lead.
  4. Content marketing establishes your expertise – People bother to read your blog posts and social media musings because they’re hoping to obtain useful information. Content that is well researched and equally well written establishes your expertise and helps build trust.
  5. Content marketing is key to retaining customers – Customer loyalty is essential to long-term success. But customers don’t give their loyalty easily. You will need to provide a steady stream of useful content that augments your customer care efforts in order to instil loyalty.

 Content Marketing Services in London

Make Honey content marketing campaigns are carefully crafted to dovetail with your needs. We’re sticklers for detail and can’t abide by the one-size-fits-all approach practised by other agencies. As we emerge into the post-pandemic world it is more important than ever that your business is properly positioned to take advantage of the immense opportunities that lie ahead.

We can do that for you. Our team members eat, sleep and breathe digital marketing, understand the technology involved, are able to anticipate and avoid setbacks and will be there with you every step of the way to ensure the success of your digital strategy.

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Content Marketing Trends To Look For In 2021

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The return of SEO

Not that it ever went anywhere but because the pandemic has driven so much economic activity online the quality of your Search Engine Optimisation efforts has never been more important. And what is the power behind effective SEO efforts? That’s right, content marketing. Look for content marketers to find new ways to separate their clients from the competition through things like niche keywords and better-researched articles.

Widespread adoption of AI content

Much to the chagrin of writers everywhere, AI is beginning to make inroads when it comes to content creation. Expect this trend to continue. Why? Because, in short bursts, AI is capable of producing unbiased and informative content. When tasked with writing entire articles things can still get a bit dodgy. But for now, expect to see an increasing number of introductory lines and short informative blurbs created by AI programs.

Authority over keyword research

Google is placing more and more emphasis on the quality of the information that appears on websites and less on keywords or backlinks. Don’t get us wrong, keyword research, as well as establishing backlinks, are still essential to effective content marketing campaigns. However, we expect that in 2021 this emphasis on topical expertise will become a quantifiable phenomenon.

Get ready to get personal

Events of the past year have left many of us with a serious case of the feels. This new emotionality and desire to make personal connections is poised to spill over into content marketing in a big way in 2021. But we’re not talking about merely referring to your customers by their nicknames during customer service chat sessions. Instead, we’re talking NextGen personalisation using information gathered by third-party apps to create more personalised communications and to tailor content offerings that speak to their sensibilities.

Mining current content to produce future content

Every webinar or podcast is a potential content bonanza with useful information flying in all directions. The days when this information would be allowed to dissipate in the technosphere never to be seen again are over. 2021 will see brands near and far finding ways to mine their webinars, podcasts, conferences and more for information that can be used to create blog posts, social media posts, web pages and other types of content.

Discover Discover

You may be familiar with Google Discover. It was originally launched as Google Feed before undergoing a significant reworking. Discover is available on Google’s mobile pages and it uses machine learning and AI to study and understand user tastes and engagement habits. Based on what it learns it then provides content in its feed that should, in theory, speak directly to the user. Think of it as a waiter who’s gotten to know you over the years and always provides spot-on recommendations. Look for content this year that is fashioned in a way that will increase its chances of winding up in the Discover feed.

Formatting content to anticipate voice search

Hundreds of millions of people have given up typing queries into a form and hitting the search button. Instead, they use Google’s voice search option on their smartphone. This trend is only going to pick up steam in the days and months ahead, and woe unto those who are unprepared. We foresee increasing amounts of content being optimised for more conversational search terms and moving away from the often truncated grammar of typed keyword phrases.

Live video continues to gain traction

When everyone was sequestered in their homes video in general, and live video in particular, became the medium that prevented economic collapse. Now that restrictions are being lifted it seems unlikely that the clock will be turned back on video. In fact, now that businesses know how cost-effective it is to arrange a webinar and what a good job video marketing does conveying important information, (as opposed to say a Powerpoint presentation), it’s likely live video will become even more ubiquitous.

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“Honey has delivered us excellent innovative campaigns and has a unique vision on content – from production to distribution.”

Dave Seedorf, Digital Marketing Manager EMEA, JBL Harman

 Make Honey: Content Marketing Pioneers 

The award-winning team at Make Honey pioneered the integration of Smart Technology with content creation services to produce leading-edge digital marketing campaigns that blow past expectations. Our content creators, editors and strategists work as a single organic unit focused solely on enabling your goals through the application of media expertise and insights gained through comprehensive research.

Before you throw money away on yet one more dead-end content marketing campaign get in touch with the experts at Make Honey. As London’s content marketing pioneers we will connect you with your target audience, bolster brand awareness and get all the aspects of your digital strategy pulling together toward your business goals.

CASE STUDY

Alibaba Cloud

Our Content Marketing work for Alibaba Cloud