Make Honey

COPYWRITING

NARRATE, ENGAGE, INFLUENCE

B2B and B2C copywriting services for tech companies. Designed to change the way people think, feel and act.

Quality Copywriting Services

Quality copywriting is important for any company, but especially so for tech companies. Case studies, whitepapers, bylines, and more have a vital role in getting their message across in an effective way.

The problem is that developing technologically sophisticated products and services requires a different skill set from communicating their value – which puts tech companies who want to create their own written deliverables in something of a bind. That’s where we come in.

Make Honey’s copywriting services for B2B and B2C tech companies can fulfil your copywriting development needs, enabling you to amass a powerful portfolio of sales and marketing products that will help you:

  • Establish thought leadership.
  • Ramp up engagement with new and existing customers.
  • Manage your public relations more effectively.
  • Do a better job elucidating your message.
  • Drive conversions.

Why Copywriting Services Are So Important

Whether you are selling furniture or high tech products, good copywriting is essential. The writing needs to effectively communicate who you are, what you stand for and why your product or service matters. In other words, it needs to tell your story.

Storytelling is at the heart of all good copywriting. But identifying and crafting a unique story around a niche product or service can be particularly difficult.

It takes the kind of talent you’ll find at Make Honey to craft a unique and compelling story for your tech company. A story that will establish you as trustworthy, reliable and be used as the foundation upon which your company’s image is built.

Because competition in the tech sector is so intense, that trustworthy and reliable image can be the thing that enables you to succeed in the marketplace when others fail.

ALIBABA CLOUD, Generating leads through whitepapers, and more

Alibaba Cloud is a cloud computing provider and part of Alibaba Group. It is the largest cloud vendor in China, but wanted to stand out beyond its home market where competitors such as Amazon Web Services and Microsoft Azure are more established.

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The Value Of Research

When copy falls short, it’s almost always because the writer did not take the time to conduct proper research into the topic. (That’s especially true when it comes to tech products and services.) Instead, they set out with the sole aim of writing X number of words while sprinkling in a few keywords.

At Make Honey, we understand that a great copywriter is first and foremost an effective researcher. In most cases, they will spend more time researching the topic than actually writing the piece. And that is true whether the piece in question is a blog post, case study or white paper.

Making the Complex Simple

It is tempting to assume that customers of B2B tech companies will not need to be taken by the hand when it comes to explaining your product or service, but that’s actually a dangerous assumption. The fact is, consumers are not always technologically savvy or understand the nuances that your product offers compared to the competition.

It’s vital, then, that your marketing and sales copy is clear and concise when it comes to explaining your product or service. Our experienced copywriters are experts at distilling complex concepts into tight, tidy bits of copy that are easy to digest.

This need to reduce complex concepts into bite-sized bits of mind candy is even more acute when it comes to B2C companies whose customers likely have even less understanding of the technology in play.

This is why it’s so important to enlist the services of a first-rate copywriting service like Make Honey.

Reviews

Positive endorsement is proven to drive ecommerce purchases

Awards

Win credibility, trust and visibility to impact decision making

Influencers

Creators and key opinion leaders deliver authentic content

Stories

Creative impact through stories that spark social sales conversations

Experiences

Create content from inspired activations, partnerships and events

Honey has taken TP-Link UK from a predominantly B2B brand to be a regular in lifestyle media and in our social communities. Honey demonstrates a perceptive and dynamic approach to getting results.

Emma Lattimer, Marketing Manager

TP-Link.

The Bottom Line

To learn more about our copywriting services for B2B and B2C tech companies, fill out the contact form on our website or give us a call during regular business hours on 0203 488 4253.

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