Copywriting Services for B2B and B2C Tech Companies 

CONNECT, ENGAGE, INSPIRE
Make Honey

Quality copywriting is important for any company, but especially so for tech companies. Case studies, whitepapers, bylines, and more have a vital role in getting their message across in an effective way.

The problem is that developing technologically sophisticated products and services uses a different part of the brain than does creative writing, which puts B2B and B2C tech companies who want to create their own written deliverables in something of a bind. That’s where we come in.

Make Honey’s copywriting services for B2B and B2C tech companies can fulfil your copywriting development needs, enabling you to amass a powerful portfolio of sales and marketing products that will help you:

  • Establish thought leadership.
  • Ramp up engagement with new and existing customers.
  • Manage your public relations more effectively.
  • Do a better job elucidating your message.
  • Drive conversions.
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Why Copywriting Services for B2B and B2C Tech Companies Are So Important

Whether you are selling furniture or high tech products, good copywriting is essential. The writing needs to effectively communicate who you are, what you stand for and why your product or service matters. In other words, it needs to tell your story.

Storytelling is at the heart of all good copywriting. But identifying and crafting a unique story around a high tech product or service can be particularly difficult.

It takes the kind of talent you’ll find at Make Honey to craft a unique and compelling story for your tech company. A story that will establish you as trustworthy, reliable and be used as the foundation upon which your company’s image is built.

Because competition in the high-tech sector is so intense, that trustworthy and reliable image can be the thing that enables you to succeed in the marketplace when others fail.

Making the Complex Simple

It is tempting to assume that customers of B2B tech companies will not need to be taken by the hand when it comes to explaining your product or service, but that’s actually a dangerous assumption. The fact is, consumers are not always technologically savvy or understand the nuances that your product offers compared to the competition.

It’s vital, then, that your marketing and sales copy is clear and concise when it comes to explaining your product or service. Our experienced copywriters are experts at distilling complex concepts into tight, tidy bits of copy that are easy to digest.

This need to reduce complex concepts into bite-sized bits of mind candy is even more acute when it comes to B2C companies whose customers likely have even less understanding of the technology in play.

This is why it’s so important to enlist the services of a first-rate copywriting service like Make Honey.

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The Value Of Research

When copy falls short, it’s almost always because the writer did not take the time to conduct proper research into the topic. (That’s especially true when it comes to tech products and services.) Instead, they set out with the sole aim of writing X number of words while sprinkling in a few keywords.

At Make Honey, we understand that a great copywriter is first and foremost an effective researcher. In most cases, they will spend more time researching the topic than actually writing the piece. And that is true whether the piece in question is a blog post, case study or white paper.

The Bottom Line

To learn more about our copywriting services for B2B and B2C tech companies, fill out the contact form on our website or give us a call during regular business hours on 0203 488 4253.

“By using a data-led strategy where we were reporting on actionable insights, then focusing down on what the audience actually wants, we produced a social media strategy that accelerated performance exponentially.”

Patrick Steen – Former Head of Social Media, Supporter and Community Engagement, Which?

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CASE STUDY

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Social strategy for the largest consumer organisation in the UK

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CASE STUDY

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European social content and media management