Over the years, our team of infographic creators have established themselves as one of the best in the capital. Our clients trust that we know how to create an infographic that draws viewers in and rewards them with precisely what they came in search of.
It’s called giving the people what they want, and it’s a strategy that will go a long way toward increasing traffic to your site, enhancing customer loyalty and improving your Google page rank.
Good or bad, right or wrong, the average person’s attention span is not what it was 20 or 30 years ago. That’s life in the 2020s. If your website is to thrive, you need to acknowledge that simple fact and plan accordingly.
People want and expect companies to get to the point, so many are choosing to sprinkle their websites with top-shelf data infographics from Make Honey. Our infographics cut right to the chase, reducing the complex to the comprehensible and scoring major points with visitors in the process.
The process of transforming a multifaceted product or service into a simple, compelling infographic is not easy. There are plenty of companies that will offer to do it for you, but not many that do it well. And that’s crucial. Because if the infographic design is unclear or causes confusion in the viewer’s mind, it can turn them off just as quickly as any 3,000-word blog post.
That’s why it is so vital that you choose a company with a record of world-class infographic production. That’s why it is crucial that you choose Make Honey.
No matter how you define Infographics, they provide a wealth of benefits, including:
They are processed easier by the brain – In some cases, it may be necessary to spell out technical concepts using pages of text. In most cases though, a skilful infographic creator can distil concepts, ideas and processes to a series of easy to understand images. Science has proven that the mind processes visual information thousands of times faster than text.
People love to share infographics – When someone sees an infographic they like, they can easily share it with friends, co-workers and family members. This not only facilitates the spread of helpful information but it enhances your reputation as a provider of high-quality content. Keep in mind that an infographic layout can be sliced up into tidy social-media size snippets that can be shared on social platforms.
Infographics drive conversions – Let’s say you install smart home security systems. Now, explaining the entire system will be a laborious process that’s tiresome for visitors to your website to slog through. However, if you present the system and its attributes as a clear, easy to understand infographic, people will get the point and be more likely to convert.
Infographics enhance your authority – People are more likely to trust someone who can explain a complex concept to them in clear, simple terms. Infographics let you do just that. Instead of subjecting people to reams of text on your product, use our infographics creation service and give them a way to quickly and easily internalise what you’re saying. They’ll think you’re pretty special.
Infographics are an important SEO tool – Whether you are embedding them in blog posts on your website or in social media posts, infographics are incredibly share-worthy. People tend to click on, like and share things that are easy to digest more than they do long paragraphs of exposition. All those likes, clicks and shares do not go unnoticed by Google.
Infographics work – There are some who will try and tell you infographics are passe. But this is contrarian marketing more than anything else. You see, it’s often easier to set oneself up in opposition to something that’s popular than it is to join the chorus of believers. However, infographics have been with us since the days of cave painters and are not going anywhere anytime soon.
Every day that your website is saddled with lengthy or unnecessarily dense content is a day you are ceding potential customers to the competition. Bring an end to that unfortunate state of affairs with Make Honey’s infographics creation service. Call today on 0203 488 4253.
“By using a data-led strategy where we were reporting on actionable insights, then focusing down on what the audience actually wants, we produced a social media strategy that accelerated performance exponentially.”