12 Jan BESTEK seals Honey hat trick of Chinese new business
Bestek has appointed The Honey Partnership to help it become a superbrand in the UK and USA. This is the third Chinese consumer technology company that Honey has won in the past month after it added Cubot and EMIE to its retainer portfolio.
Honey will provide sales consultancy, marketing engagement and joint venture services to help Bestek become a household name in the west.
Bestek manufactures products that include telecommunications, information systems, automotive and transportation, medical, life sciences and consumer electronics.
Kyle Zhao, sales director of Bestek, says: “The UK and USA are important markets for us and Honey’s experience helping Chinese companies establish themselves in these markets will be invaluable.”