Campaign: Insta360 Product Launches at IFA 2016

Campaign: Insta360 Product Launches at IFA 2016

We’ve been working closely with Insta360, who produce innovative and affordable mobile panoramic and VR video cameras in a burgeoning new market. We recently supported their product launches at the IFA 2016 Consumer Trade Show through PR & social outreach.



We sought out coverage in major consumer tech publications, blogs and online TV media for the following products:

Insta360 Stereo – A camera which takes hemispherical 3D photos and videos, and is the first 3D camera that supports live-streaming.

Insta360 Air– The Android camera that can shoot and live-stream high-resolution virtual reality and panoramic stills and videos directly from your smartphone.

Insta360 Nano – The world’s first 3K camera to shoot and live-stream high-resolution virtual reality and panoramic stills and videos directly from an iPhone and, soon to available, on selected Android handsets.

Insta360 4K – The first all-in-one 4k 360-degree video camera on the market with two ultra-wide angle fisheye lenses.

We have secured, and continue to secure, coverage in a number of high-profile publications, including:

The Verge – Outfit your entire family with 360-degree cameras

CNBC – Forget the selfie, it’s all about the virtual reality ‘surroundie’ now for millennials

N24 – State of the Art und Zukunft von 360° Video

Pocket-lint – Insta360 Nano review: The 360-degree camera for iPhone

Android Headlines: Insta360 Is Bringing Their ‘Air’ VR Cam To Android

Phone Radar – Insta360 launches Stereo hemispherical 3D Camera to live-stream HD VR from iPhone & Android

TWiT TV – IFA 2016 Day 3: Auf Wiedersehen!


About Insta360:

Established in 2014, Shenzhen Arashi Vision Co. Ltd is a professional intelligent technology company which consists of over 100 employees who are committed to invent the world’s best spherical video camera, Insta360. By using Insta360, you can take spherical photos and videos in ultra-high definition, which can be used for tourism, real estate, mass media, events, and conferences.

It has broken through the limitations of traditional video shooting and gives the user a subversive visual experience of spherical visual angle. While watching it with a VR headset, it will provide a fully immersive and totally convincing virtual reality.


To learn more about this campaign and the work we do for global tech companies, contact

Tom Channell

Tom is a Client Director at The Honey Partnership. You can follow him at @T_Channell.