20 Jun Don’t Lick this at Home: Ian Wright tortures his tongue for hasan & partners Valio Campaign
International travel presenter Ian Wright is on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a documentary produced by hasan & partners for Finnish dairy Valio.
Armed with bottles of good bacteria and a luminometer to measure germ count, Wright embarked on a two-week tour of tongue-torture throughout Europe, testing both his taste buds and nerve to the limit.
The British-born comedian licks an airplane toilet, a Russian public telephone box and underground station, a Finnish kindergarten school, a filthy brown Swedish river, a €10 note, London’s Piccadilly Circus and Tottenham Football Club. All in the name of science.
Watch the film here: bit.ly/lickitwright
And find out which location was the filthiest below;