03 Jun Facebook Offers More Options to Publishers and Influencers with Branded Content Tool
If you manage a verified Facebook Page you may have noticed a new icon at the base of the Status Update box recently. It looks like a handshake and allows you to tag an associated page or brand, which seems at first glance a nice, but unnecessary gesture. Until you hover over the icon.
The banner indicates that rather than an optional extra, this new tagging feature is a reaction to the branded content marketing strategy that is dominating online advertising, and a step towards easily-defined product placement for brands and influencers.
Facebook launched its Branded Content policy back in April, but this appears to be the first front-end platform integration to be rolled out from it. And in the back end the tool provides enhanced reporting capabilities to brands working with Facebook influencers, as both accounts will receive the engagement data from posts.
Branded content remains a heated topic as publishers, platforms, brands and influencers alike react to ASA “guidance” on paid product placements.
No word yet on when the tool will be available to all Facebook Pages, but if you’ve got a little blue tick next to your name – as far as Facebook is concerned – you are good to go.