hasan and partners, Heroes of the Effies

hasan and partners, Heroes of the Effies

Good day at the Effie Awards recently, as our client hasan & partners totally cleaned up with five new gongs for its mantlepiece. Among them was The Grand Prix for our Tribute to Lemmy Kilmister, a social-led campaign that Honey collaborated on and seeded globally.

It was in post-production of the valiant advert for Finnish dairy company, Valio, that the star of the show sadly passed away. Instead of burying the content the iconic advert was created as a tribute to the Motörhead frontman.

The short turnaround of what was to be a long post-production process into a last-minute tribute for Lemmy was one of our most impressive feats. Bear in mind though, we can’t take credit for the ad-libbed “you asshole” at the end. That was all Lemmy and we raise our glasses to him for that.


Harriet Butterfield
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