Honey takes Gold in Effie Awards

When you work with creative powerhouse, hasan & partners, life is never dull. Their accolades last year included gold award wins for talking elevators and public loo licking in Russia.

When we were briefed on the Plan International campaign, ‘Maternity wear for a 12-year old’, we knew we were onto something big.

Every year seven million girls in developing countries become pregnant. Our campaign with hasan and Plan International commissioned designer Paola Suhonen to create a six-outfit maternity collection for a 12-year old – a collection the world shouldn’t need.

The ad featured eight-month-pregnant Fridah from Zambia, and was shot by award-winning photographer Meeri Koutaniemi.

Honey and hasan & partners worked on a social-led global communications programme, which reached 150 million people and tripled the number of donors. It delivered seven times more sponsors than previous campaigns.

Today, Plan International’s creative bravery is recognised with a Gold Effie Award, thanks to the Honey and hasan collaboration. The first of many this year.

Luke Bristow