01 Jan Honey to lead Cubot’s rollout in the west
Honey will spearhead the launch of a series of high-spec, high-quality smartphones, for Cubot, the Chinese mobile device brand. The retainer includes a brief to manage events including activity at Mobile World Congress in Barcelona.
Honey will deliver sales consultancy, engagement and performance marketing to help Cubot become one of the next-generation of superbrands.
Richard Meng, CEO of Cubot, comments “Honey’s global brand-building experience and understanding of how China-based companies operate is the combination of skills we need to grow our business in the west.
Mark Terry-Lush, partner and managing director of Honey says: “Cubot is incredibly understated, because it has focused on product quality and innovation. Now it’s time to unleash this White Tiger in the west.”