Total digitalisation and connectivity means a future of hyper-personalisation where brands will have to augment themselves and then communicate with a customer. One-to-one content marketing at scale. SXSW gave me insight into some wacky and wonderful...
I went to SXSW to experience VR, so dedicated a day to wearing a headset interspersed with a mix of seminars and panels. Time challenged I could only try a dozen of the VR showcases...
It’s been 30 years since the Gif entered our lives with a Dancing Baby, also known as Baby Cha-Cha, which was one of the first viral videos in the late 1990s. Today, Gifs are arguably...
My first experience of SXSW didn’t get off to a great start on Friday. The queues to many popular sessions were huge and I missed several talks because “we’re full” echoed down the line. With...
When we launched The Student Hotel Amsterdam City less than a year ago with its unique BedTalks event, we knew this was a Honey-client relationship made in heaven. We say “do something worth talking about...
This week I will be as happy as a hipster with a new tiny dog when I step off the plane in Austin, Texas, for my first South by Southwest (SXSW), the ultimate annual mash...
Here at The Honey Partnership, we’re always looking to new cultures for inspiration – the world is such a varied and colourful place. On a recent trip to Mumbai the Bollywood film industry provided plenty...
We’ll kick off March with an ‘importance of...
Our awesome round-up of cool stuff that's happened in the world? of social media, marketing, culture and randomness? Here's what you may have missed?...
If you want to be professionally inspired, gain new perspective and make essential new networking connections then the time spent on a cultural safari is a great investment. I have been lucky enough to experience this...
Uber and co-working spaces, upcycled furniture, hipster counter-culture and startup hubs – anyone reading this could be forgiven for assuming I’m talking about East London, or Cupertino, or any other of those global locations where...
Crowdfunding is well established as a popular way for early-stage businesses to generate capital. Since setting up our crowdfunding agency service, we have managed several successful crowdfunding campaigns, most recently: We’ve developed a tried and tested...
Good day at the Effie Awards recently, as our client hasan & partners totally cleaned up with five new gongs for its mantlepiece. Among them was The Grand Prix for our Tribute to Lemmy Kilmister,...
We’re honoured to see that Honey’s PR and outreach manager Ella Roche has been included on The Drum’s 50 under 30 list, which showcases women who pave the way in marketing and PR before they...
It’s only my third day at Honey but can already see the melting pot of creativity each bee embodies. It’s a startup mentality and it’s agency life, everyone has their roles but you can get...