23 Jul The Social Buzz #2: Your Weekly Showcase of Social, Creative, China.
Snapchat branches offline 🚀
This past couple of weeks have been a tug-of-war between Snapchat and Instagram rolling out new features. This week, it’s Snapchat’s integration of offline and online. Snapchat and Nielsen, the market research company, are now giving marketers the option to make targeted ads based on offline data. This move is similar to offerings already provided by Twitter and Pinterest, now allowing Snapchat to target customers from a brick and mortar, not just online. This provides some explanation behind targeted ads appearing after you’re convinced you had only said it aloud, leaving no trail. While this roll-out isn’t quite as glamorous as Instagram’s latest exploits, with the introduction of music to stories, it’s a win for Snapchat as it provides marketers with a refreshed incentive to use the platform to deliver their message; just as it looked like Instagram had left Snapchat in the dust.
Before you peel it off… 🍉🍋🍑
To most, fruit stickers are a nuisance. To some, they’re fear-inducing (see Pittakionophobia). To virtually all, they’re a throwaway. After discovering this Instagram feed, they’re so much more. Vibrant colours, typography, and design blend together, creating an incredibly satisfying Instagram feed, showcasing some very nostalgic and downright awesome visuals… and even some bootleg Rolex stickers pop up. Because if that doesn’t ramp up pineapple sales, what will? So, If you’re looking for some design inspiration, this Instagram might be a good place to start. If you’re just looking for some cool, fun designs, they’re here in abundance.
Ditch the plastic ♻️🇨🇳
In China, WeChat and Alipay are paving the way for a cashless society. Imagine using WhatsApp to purchase your weekly food shop, cinema tickets, flight tickets, and everything in between. Is China onto something we haven’t quite grasped yet in the West? A future free of ATM’s and loose change. Or is something else at play here? It appears China skipped contactless on card altogether, and China’s eager adoption of contactless payments via smartphone is a good indication of how the country is willing to embrace technology – and the future. We believe the future will indeed be cardless, but our reliance on chip and pin meant we’re still a way away from ditching plastic altogether. China is already there. Maybe the next plastic ban will be in card form, once we’ve dealt with straws.