27 Jul The Social Buzz #3: Your Weekly Showcase of Social, Creative, China
Burger King leaves bad taste in mouth 🐓🔥
This one just doesn’t quite sit right. Sure, it creates conversation, sheds light on a genuinely thought-provoking topic, opening a dialogue. But this isn’t Burger King’s territory. This isn’t really fast-food territory as a whole. Burger King has a history of creating smart, fun campaigns; such as Google ‘Home of the Whopper,’ and their recent ‘Burning Stores’ campaign that both brought together the innovative use of new technology and striking visuals through their tongue-in-cheek, playful voice. What the ‘Burning Stores’ campaign showed was a brand daring enough to be authentic, showing itself at its lowest moment and repackaging it to create something witty and memorable. This campaign is the opposite. Piggybacking popular conversation in a ring where Buzzfeed reigns supreme – for better or worse. All they needed to do was take a look at Pepsi’s recent exploits to grasp this simple truth… leave politics out of food.
Facebook adds Watch Party feature 🎊📺
This week Facebook announced it will be launching a new feature called “Watch Party”. The feature will allow groups to simultaneously stream and comment on video together at the same time. Take the Facebook Live concept and swap in a queue of pre-selected videos to make a sort of ad hoc video channel, and that’s a Watch Party. It’s a genuinely cool feature and something that users have been waiting for on Netflix and Spotify, mediums which might be better suited for the feature. As it only supports videos that are natively uploaded to Facebook and is exclusively for groups, not pages – yet – there are some drawbacks. However, it’s an interesting feature that will hopefully encourage other platforms to follow suit. Watching reruns together when you’re continents apart? We hope so.
Automated China 🇨🇳
Chinese tech companies Alibaba and Tencent are making extraordinary gains in A.I. thanks to the support of the Chinese government to be a major player in the industry; pumping $1 trillion towards it until 2030. This massive investment has placed China on a path to overtake the United States as the world’s leader in technology, and its investment is already plain to see. Chinese retailer Suning recently rolled out five unmanned automated brick-and-mortar stores as it ramps up its visibility in China’s growing ‘smart retail’ market. Powered by facial recognition, linking their bank card to the Suning app. Last week we spoke of China cutting out the bank card middleman, now they appear to be cutting out the man altogether.