13 Jun Tian Rong Sports appoints social creative agency Honey for F1H2O London Grand Prix
Following a competitive pitch, Tian Rong Sports has appointed Honey’s consumer lifestyle arm, as the lead agency for the F1H2O London Grand Prix.
The UIM F1H2O World Championship is the world’s foremost international series of single-seater inshore circuit powerboat racing, and it returns in June to London for the first time in more than 30 years.
The series attracts up to 20 of the world’s leading drivers, and spectators will marvel at the tunnel-hull catamaran powerboats as they reach speeds of up to 140 mph on the River Thames.
Make Honey will promote the event with an integrated media, influencer, video content, and local government relations campaign. The history and heroes of F1H20 will be central to a series of video-led social creative and PR stories that will elevate the sport, its teams and top pilots from Britain and around the world.
To watch an amazing summary of last season’s World Championship, with spectacular race, pilot and crowd scenes, click here.
Mr. Li Haojie, chairman of Tian Rong Sports, promoter of the Grand Prix of London in association with H2O Racing, commented: “A world-class sport deserves a world-class agency, and Make Honey demonstrated that it has the passion and experience to help put F1H2O London back on the sporting map after a 33 year break.
Mark Terry-Lush, CEO of The Honey Partnership, added: “ F1H2O racing is unlike any other sport and promises to be an unpredictable battle between the world’s elite pilots and teams. The Make Honey crew will ensure that this challenging, risky and entertaining Grand Prix of London gets the ticket sales and exposure it deserves.
“With the competition race day taking place on Father’s Day, tickets to the F1H2O World Championship represent the perfect gift for high-octane action.”
The British leg of the flagship series takes place on the weekend of June 16-17, at east London’s historic Royal Victoria Dock.