Web Summit 2015: First Day Roundup

It’s safe to say that WebSummit has been the topic of controversy this year – firstly with the upcoming move to Lisbon, then the ”startup scam” , & finally there was #foodgate.

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With almost 42,000 attendees, ranging from Fortune 500 companies to the world’s most exciting startups, it’s an internet technology event not to be missed. The Honey Partnership was there to scope out the latest social & technology trends as well as help build awareness for clients like Sticker Mule who were there.

With the likes of Instagram, Slack and Facebook all speaking on Day 1 alone there was always going to be lots to report on. Here’s my brief social round-up from my short yet sweet time at WebSummit 2015.

1) Instagram highlighted the importance of having advocates of your brand and dedicated community managers, something that Honey wholly believes in.

“Our first hire – instead of a designer, or engineers or an opps person was a community manager called Josh’’ Josh was hired because Instagram wanted a particularly engaged community, explained Mike KriegerInstagram Co-Founder.

2) It was great to see #websummit taking over our social platforms enabling us to connect with other attendees before the event. There were a massive 199,054 tweets over the course of the 3 days and 95,000 conversations taking place over the WebSummit app.

3) With 2,141 startups exhibiting over the course of 3 days, it’s not surprising that I managed to see an app for just about everything. With social networking and review based apps seemingly the top trends in the startup world. It was great to see how social is impacting such a diverse mix of industries, I spoke to plenty of innovative startups from the travel, sports, fintech & entertainment industries, all looking to shake up the social networking world.

4) “Email will be the cockroach of the internet,” says Slack CEO & Co-Founder Stewart Butterfield. With the collaborative messaging tool now boasting over 1 million daily active users (including us here at Honey), it was surprising to hear when asked whether Slack will kill email, that he believes we still have another 30-40 years of it yet.

5) “We are increasing the number of connections in the world. We are bringing the world closer together at a scale that no platform has ever been able to do. In that sense it’s changing the world and that’s a beautiful thing”.  That’s the co-founder of Tinder, Sean Rad, speaking about building deeper connections through the social dating app – with a total of nine billion matches and 30 million more matches being made every day, this is a social platform that’s quite literally taking over the dating world.

6) WebSummit has committed to changing the ratio and will be inviting 10,000 extraordinary female entrepreneurs from around the world to America, Hong Kong, India or Lisbon in 2016 with a free ticket. Be a part of the change and nominate a women in tech today.

Finally, a WebSummit roundup would not be complete without a quick call out to the colour coordinated sheep that made a return this year, what more could you ask for from the last WebSummit in Ireland.

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Now who’s up for #SurfSummit?

Want to find out more about The Honey Partnership? Get in touch with me directly @EcommerceTruth or fill out our Contact Form to speak with a member of The Honey Team today.

Chris Adams
chris@makehoney.com