Our Story


We’ve got our sting on.

Honey was created by the founders of three successful agencies – The Conversation Group, Rabbit and Renegade – a consultancy focused on business change, social strategy, PR, marketing and analytics. Honey believes that clients get greater ROI from integrated, consolidated services, and that social behaviour, driven by technology and social platforms, make or break reputations and sales.

Mark Adams

Mark Adams, Chairman

Message from the Chairman

“I worked as marketing advisor for numerous tech firms, such as Microsoft and Intel, prior to 1999. But I realised with a bang when The Cluetrain Manifesto was published that year just how incredibly powerful the internet would become as a force which could change markets, workforces and organisations. I apply many of its principles in my work as a social strategy consultant.

I have been privileged to help US and Chinese organisations, large and small, engage with their employees and businesses in more human ways and with a natural style. With social, we can do all this with numbers which show our progress and prove business benefit (as a Physics and Corporate Finance grad, these are very reassuring!).”


Headquartered in London, Honey has offices in China, Hong Kong, the Middle East and America. We have a large network of partnerships worldwide which means we are best placed to build brands on a global scale.
Our international industry experience includes work for travel, lifestyle, b2b and b2c technology, retail, fashion, media, financial and entertainment clients. We’re also currently building a specialism in the connected home and Internet of things industry,

While western brands rush to China, Honey embraces the trend of Chinese brands looking west to expand their sales. This presents an opportunity to help China-born businesses adapt and implement their sales strategies in the culturally diverse European and USA markets.

We believe that the next generation of super brands will come from China and other emerging markets. Honey is geographically located to act as a bridge between Chinese brands and their western customers.  We offer business solutions that are proven to deliver results using our social methodology.

Orange Map of Areas The Honey Partnership work in