The podcast is much more than just a recorded conversation. It was and continues to be an integral component of any effective digital marketing campaign.
As a leading podcast agency in London, we go the extra mile to ensure every one of our podcasts is expertly scripted, flawlessly produced and effectively slotted into the client’s larger marketing efforts. Here’s how we do that:
Without a world-class script and compelling narrative, your podcast is little more than background noise. If you want content that illuminates, it needs to be written by Smart Tech pros like the team at Make Honey podcast marketing agency. No one is better at turning copy into conversions.
A podcast needs to be more than an isolated incident. It needs to be part of a sophisticated, coordinated marketing effort. We take a big picture approach to everything we do so that all the various aspects of your Smart Tech marketing work together like gears in a clock.
Audio is one of the most important aspects to get right in podcast production; we have the technical expertise to ensure the audio on your podcast is of the highest quality so that nothing distracts from the message.
Transforming a conversation into a compelling narrative that drives home the message takes profound expertise. With long years of combined experience creating effective PR for leading Smart Tech companies, no one understands what works and what doesn’t better than the team at Make Honey.
Podcasting is an integral part of any branding effort. It offers virtually endless options when it comes to content, requires little in terms of production overhead, can be listened to repeatedly and is an ideal delivery vector if you want to reach young, tech-savvy consumers.
Podcasts and their more laid back, conversational format are perfectly attuned to today’s more casual approach to life. The proof of that is in the numbers. More than 90% of people who start listening to a podcast listen to the end. That means you have myriad opportunities to make your point and enhance your brand identity and image.
Podcasts have become a favoured means of entertainment for people on trains, in planes, relaxing at coffee shops and jogging in the park. Not only that, they also boost your SEO efforts, increase brand engagement and increase sales. In fact, it’s estimated that podcast driven revenue will exceed half a billion pounds this year.
Branded podcasts enable you to speak directly to your target demographic in a relaxed yet professional way that answers their questions, addresses their concerns, piques their interests and provides them with ways to act on those elevated interest levels.
The podcast builds brand awareness without seeming overly commercial. There’s no hard sell and no browbeating. When done right the podcast is an exceptional value proposition that helps guide potential customers into the conversion funnel without making them feel like they’ve been mugged.
There are plenty of Scrooges out there who, out of ignorance and maybe more than a little envy, dismiss the importance of the influencer. But every podcast agency in London with a clue knows a truly well-rounded marketing campaign is incomplete unless this powerful force is accounted for.
Getting one of these new economy luminaries to join your podcast can send listener numbers and conversions through the roof. Our team are experts at identifying and recruiting influencers to participate in client podcasts, which benefits everyone involved in the long run.
Make Honey is a leading podcast agency in London because we understand what makes a compelling podcast and are able to deftly navigate the minutiae of podcast production. We’re champs when it comes to driving social engagement, building brand awareness and enhancing brand identity through this oft-overlooked format.
If you’re looking for a podcast production company in London with experience at the highest levels, one that sees the big picture and knows how to slot your podcast effectively into that picture, Make Honey is the one to call.
“By using a data-led strategy where we were reporting on actionable insights, then focusing down on what the audience actually wants, we produced a social media strategy that accelerated performance exponentially.”