Make Honey

REVIEWER PROGRAMMES & PRODUCT LAUNCHES GUARANTEED TO DELIVER

REACH, IMPACT, INSPIRE

Reviewer Programmes & Product Launches

Good ideas fail all the time, not because the product’s wrong, but because the launch is weak.

At Make Honey, our Reviewer Programmes turn product debuts into brand-defining moments. Whether you’re a founder, creator or CMO, we help you shape the story, sharpen the strategy and make sure your launch lands with punch, purpose and personality.

We don’t do cookie-cutter plans or generic AI-created press blasts. We build launch campaigns that grab attention, create emotional connection and drive momentum — from first tease to post-launch buzz.

If you’ve spent months (or years) building your product, don’t blow the most important 10 days of its life. Launch it like you mean it.

ALIBABA CLOUD, Generating leads through case studies, whitepapers, and more

In a market dominated by AWS, Azure and Google, Alibaba Cloud turned to Make Honey to do what those giants often do not, create content with personality, clarity and cut-through.

From whitepapers and case studies to eMagazines, podcasts and video, we’ve helped Alibaba Cloud tell complex stories in ways that resonate across sectors like AI, mobile, robotics, retail and cloud infrastructure.

It’s B2B content built for attention, trust and sales – not just page views.

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Quality Matters

 

Even the best products flop if no one knows why they should care.

You’ve built something worth shouting about, now it needs a launch that earns attention, drives traction and delivers results. That’s where we come in.

At Make Honey, we turn product potential into real-world momentum with a launch strategy and Reviewer Programme that gets your product in front of the right journalists and influencers, fast. No guesswork. No wasted hype. Just smart positioning, razor-sharp messaging, and campaign ideas that move the dial.

You focus on making something great. We’ll make sure the market hears it — and buys it.

 

Proven Product Launch Consulting Services

Here are some of the product launch promotion ideas we employ for our clients:

  • The use of entry pop-ups on their website to grab the visitor’s attention
  • Employing exit offers that appear before the visitor exits the site
  • Writing guest posts on popular blogs in a given sector
  • Introductory offers to bring the customer into the conversion funnel
  • Email, social media and performance marketing
  • Making use of influencers to spread the word
  • Creating loyalty programs

A great product deserves more than a half-baked digital launch. It needs a clear strategy, smart targeting and personality-filled content that actually engages.

At Make Honey, we work closely with you to understand the product or service, the people it’s for, and the landscape it’s entering. Then we build a tailored campaign that puts it in front of the right audience at the right moment, with the right message.

No templates. No guesswork. Just insight-driven content marketing that brings your product to life and gives it the best possible start.

Reviews

Positive endorsement is proven to drive ecommerce purchases

Awards

Win credibility, trust and visibility to impact decision making

Influencers

Creators and key opinion leaders deliver authentic content

Stories

Creative impact through stories that spark social sales conversations

Experiences

Create content from inspired activations, partnerships and events

Honey has taken TP-Link UK from a predominantly B2B brand to be a regular in lifestyle media and in our social communities. Honey demonstrates a perceptive and dynamic approach to getting results.

Emma Lattimer, Marketing Manager

TP-Link.

Get in Touch With Make Honey

Before you throw money at ads, build the buzz that money can’t buy.Our Product Launch and Reviewer Programmes put your product in the hands of the right people – trusted voices, creators, influencers, journalists and early adopters, who generate the kind of authentic hype no algorithm can fake.

Most product flops aren’t product failures. They’re launch failures. We fix that with a strategy designed to spark interest, earn trust, and build momentum before you start spending big.

Don’t launch quietly. Launch credibly.Email us at growth@makehoney.com.

Content Marketing
PR
Podcasts
Social
Events
Copywriting
Consulting
Influencer