PSP: PR, Social, and Performance Marketing

We integrate PR, social, and performance marketing as working together creates something greater than the sum of its parts.

Brand PR

 

Awareness, reputation building, perception management

Why? Third party endorsement, trust, social content, SEO link juice, Google authority

Result: increase awareness, perception, reputation and sales

AWARDS

  • Identify and target awards in influential media

Reviews

  • Place and manage product for reviewers
  • Engage with influencers to generate third party endorsement

Stories

  • Craft stories that capture customer, media and social media imagination
  • Respond to news agenda, monitor and respond to requests for information
  • Targeted relationship building to establish brand as go-to authority and commentator
  • Develop ideas into viewpoint articles to be placed in leading publications
  • ‘The business of…’ – company, organisation and personal profiles

Social Media: Community Management

 

  • Real-time monitoring and management of all or selected social media channels
  • Plan, create and schedule engaging content to deliver results
  • Apply social to support sales and brand objectives
  • Influencer outreach programme across multiple social media channels

Analytics and measurement to constantly monitor performance and KPIs

Amplify ARS to broaden reach and influence of content

Honey can help you generate sales through a package of PR, social, and performance marketing. Get in touch for a chat about how we can help

Performance Marketing

 

  • Analytics – how are we doing online.  Constant evaluation and campaign refining
  • SEM – ensure products and brand are optimised for search
  • PPC – Google Adwords, Facebook,  Twitter and LinkedIn Advertising

Contact: let’s have a chat about how Honey PSP can increase your sales

Get in touch with Mark Terry-Lush, Managing Director. Use the form to the right or email mark.terry-lush@makehoney.com

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