Technology PR and Marketing Consulting

The team at Make Honey have long years of combined experience identifying the right platforms and markets to target to optimise the client’s PR budget. At the same time, we don’t base decisions on what worked yesterday. We crunch the numbers and dive deep into the data in order to devise tactics your target demographic will respond to.

But not just any content marketing, tech content marketing. Our content strategy experts conduct a ground-up analysis of your tech product or service in order to ensure that the content we create to promote it is both trustworthy and insightful. Making sure your tech product or service is always presented in a favourable light is the essence of tech content marketing, and no one does it better than Make Honey.

We put the same effort into digital marketing for tech companies as we put into tech content marketing. Everything is research-based and delivered by way of high-quality video, social media posts and other means. If your digital marketing efforts are in good shape, you’ve got one foot up on most of the competition.

For tech companies? You bet. Not all influencers are famous just for being famous. Some have amassed huge social media followings by providing timely, accurate tech advice. The team at Make Honey are experts at identifying worthy tech influencers and matching them with the right product or service.

Today’s tech is both generative and disruptive. It drives change on a macro level, and that’s unsettling to a lot of people. We provide an ear to the high-tech ground, not just to discern the breathless affirmations coming our client’s way, but to also listen for disturbances in the zeitgeist which may require a tactful response. It’s amazing how far a well-timed press release or reassuring message can go.

In order to ensure smooth sailing through the oft-choppy waters of the contemporary marketplace, it’s important for tech companies to provide consistent messaging that marches in lockstep with their brand values. Effective technology PR and marketing consulting from Make Honey provide that consistent voice and, when things unexpectedly go sideways we, as the tech public relations consultant, act quickly to contain damage and protect the brand.

The technology landscape looks different today than it did a year ago. And a year from now it will look different still. In order to project an image of relevance, it’s imperative that the tech marketing advisor stay informed of current trends and understand how they may, or may not, impact the perception of the client, or the relevance of their product or service. At Make Honey, research is the glue that holds our tech PR services together.

If you want your product to stand out in an overheated, overstuffed marketplace, you need to project a clear, consistent message, establish a compelling mission, and project an attractive brand personality. The team at Make Honey specialise in helping tech companies do just that.