PUBLIC RELATIONS

REACH, INFLUENCE, IMPACT

Strategic clarity with newsroom instinct for bold, personality-filled PR that breaks through the noise—and the AI slop.

Heavyweight Journalist and Media Relations

Backed by heavyweight journalist relationships across tech, lifestyle, and business, we turn your news into stories worth telling—and sharing. Whether you’re launching, scaling or rebooting, we make sure your PR moments hit hard and last longer.

Our international team crafts campaigns that don’t just land coverage, but shape conversations. From media relations to thought leadership, we elevate your Unique Selling Personality™, not just your brand visibility.

Smart, sharp storytelling that drives awareness, trust and sales.

Campaigns that Turn Stratgy into Sales

Our case studies show how global, bold and challenger brands partner with Honey to launch products, grow audiences, and turn strategy into sales.

ALIBABA CLOUD, Generating leads through whitepapers, and more

Alibaba Cloud is a global cloud and AI services provider, part of the £500bn Alibaba Group, and a serious challenger to AWS, Azure and Google. But to grow in Western markets, it needed more than scale. It needed storytelling with personality.

That’s where Make Honey came in. Our role: to help Alibaba Cloud cut through the noise with smart, strategic content that builds trust, simplifies the complex, and connects with global tech buyers, from AI to robotics, mobile to cloud.

This isn’t brochureware. It’s B2B content designed to influence not just inform.

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JBL Epic Summer

JBL wanted to connect their product line with music festival lovers, especially tech-savvy, music-obsessed 18–24s. So we met them where they live: Snapchat.

With 87% of users under 35, it was the perfect platform to blend sound, story and shareability. We built a campaign that felt native, not branded to turn festival moments into JBL moments, and turning fans into advocates.

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Anticipating and Transforming The PR Landscape

A good PR agency reacts fast, a great one sees what’s coming

The best campaigns don’t just join the conversation, they shape it. At Make Honey, we don’t wait for headlines. We help you lead them.

We track culture and technology in real time, spotting shifts before they trend. That’s how we position your brand to own the moment, whether it’s next week or next year.

Yes, we’re fluent in platforms and performance. But what sets us apart is how we turn insight into emotionally intelligent content that connects – human to human, idea to audience.

We create campaigns people remember because we make them feel something. That’s the real currency, and we know exactly how to spend it.

Reviews

Positive endorsement drives ecommerce sales

Awards

Win credibility, trust and visibility to increase awareness and sales

Influencers

Creators and influencers deliver reach and native content

Stories

Creative impact through personality-filled stories that spark sales

Experiences

Create PR and social content from experiential activations, partnerships and events

Quality Matters

Expert B2B Technology PR and Brand Consulting

Great technology PR isn’t just about what your product does, it’s about why it matters. That takes more than experience. It takes insight, strategy, and a deep understanding of the people you’re trying to reach.

At Honey, we help B2B technology brands turn complex ideas into clear, compelling narratives – the kind that open markets, influence buyers, and build lasting trust.

We don’t just explain technology. We create a brand’s personality so that people care about it.

How we deliver PR:

We don’t waste budget chasing yesterday’s wins. At Honey, we use real-time data and insight to identify the right platforms, places and people, then build campaigns your audience actually responds to.

Smart targeting. Sharper creative. Results you can see.

But not just any content marketing, tech content marketing. Our content strategy experts conduct a ground-up analysis of your tech product or service in order to ensure that the content we create to promote it is both trustworthy and insightful. Making sure your tech product or service is always presented in a favourable light is the essence of tech content marketing, and no one does it better than Make Honey.

We put the same effort into digital marketing for tech companies as we put into tech content marketing. Everything is research-based and delivered by way of high-quality video, social media posts and other means. If your digital marketing efforts are in good shape, you’ve got one foot up on most of the competition.

Influence in tech isn’t about hype, it’s about trust. The right influencer or creator can explain complex products, shape opinions, and spark action among exactly the audience you need.

We curate credible voices in the technology and lifestyle space – from respected reviewers to niche experts – and match them with products that matter. No fluff. Just partnerships that drive reach, relevance and results.

Technology moves fast and not everyone’s comfortable with that. Innovation like AI disrupts, confuses, excites. Great PR makes sure your voice cuts through it all.

We monitor the cultural pulse, spot reputational risks before they surface, and craft timely, thoughtful responses when it matters most. Whether it’s a press release, media comment or brand reassurance, we help you stay visible, credible, and in control.

Because in today’s landscape, silence isn’t safe, but clarity is powerful.

In today’s high-stakes landscape, consistent, confident communication isn’t optional, it’s essential.

We work with tech companies to align messaging across leadership, brand, and product to ensure every public statement reflects your values, strengthens your reputation, and drives long-term credibility.

From brand positioning and internal comms to media strategy and crisis response, Honey offers senior counsel that protects reputation, builds trust, and keeps your story on track even when pressure’s high and the spotlight’s brighter than expected.

Timing is everything and relevance moves fast. That’s why research and insight sit at the heart of everything we do.

We dig deep into market trends, audience behaviour, cultural signals and competitor positioning to uncover what actually matters, and what’s about to. From shaping brand personality and narratives to informing campaign strategy, our insights drive sharper thinking, stronger messaging and smarter results.

You can’t lead the conversation if you don’t know where it’s going. We make sure you do.

In a crowded market, your product isn’t enough. You need a brand with clarity, personality and commercial edge.

We work with brands to define their proposition, sharpen their messaging, and bring their Unique Selling Personality™ to life. From strategic positioning and narrative development to full brand books, tone of voice guides and visual direction, we build the foundation for everything you say, show and sell.

This isn’t surface-level branding. It’s deep, defensible differentiation designed to cut through and scale.

"Honey has taken TP-Link UK from a predominantly B2B brand to be a regular in lifestyle media and in our social communities. Honey demonstrates a perceptive and dynamic approach to getting results."

Emma Lattimer, Marketing Manager

TP-Link.

Reach And Influence That Delivers Results

We don’t just get your message out, we get it heard, shared and acted on. From sharp messaging and PR strategy to media outreach, creator and influencer partnerships, product seeding and paid social, we build campaigns that create real influence and lasting results. Maximum reach. Zero waste.