Make Honey is a team of PR experts capable of helping you successfully navigate the current zeitgeist and emerge transcendent. Our interdisciplinary mastery enables us to produce public relations campaigns that touch the heart, engage the mind, enhance your standing and drive engagement.
PUBLIC RELATIONS
REACH, INFLUENCE, IMPACT
Expert PR to create impact and reach audiences wherever they are. Change the way people think, feel and act.
Expert International PR Agency
Expert Award-Winning PR Campaigns
The following case studies exemplify the type of standout industry-leading organisations that trust Make Honey to help them deliver on their goals, reach new audiences and develop new mark
ALIBABA CLOUD, Generating leads through whitepapers, and more
Alibaba Cloud is part of the Alibaba Group, a Chinese company with a market cap of nearly £500 billion. Alibaba Cloud is the #1 provider of cloud computing services in China but desired to raise its visibility with the Western Market. This, of course, would pit it against established giants such as Microsoft Azure and GoogleCloud.
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JBL Epic Summer
JBL was looking for a way to create linkage between their product line and music festivals goers. Due to the fact that their audience was tech-savvy, music-loving 18-24 year olds we decided to leverage Snapchat as the platform for our outreach efforts. Why Snapchat? Because an incredible 87% of its users are millennials, which is among the highest of all social media apps.
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Anticipating and Transforming The PR Landscape
A good PR agency is quick to react to the changing landscape and produce timely campaigns
These campaigns immediately become part of the cultural, as well as the market, narrative. A great PR agency in the UK is able to anticipate how that landscape will change a week, a month or a year down the road and position your company to take the lead.
We’re able to anticipate because we keep one ear to the technology rail and the other carefully tuned to the cultural climate. We understand that technology is still only as good as its ability to effectively transmit relevant, emotionally and intellectually stimulating information from person to person. At the end of the day, that human currency is all that really matters.
We blow past expectations with our content marketing because we understand how to leverage a given platform in the most effective manner possible, and because we craft content that captivates and enriches.
Reviews
Positive endorsement is proven to drive ecommerce purchases
Awards
Win credibility, trust and visibility to impact decision making
Influencers
Creators and key opinion leaders deliver authentic content
Stories
Creative impact through stories that spark social sales conversations
Experiences
Create content from inspired activations, partnerships and events
Quality Matters
Expert B2B Tech PR and Marketing Consulting
Effective tech PR doesn’t happen by accident. It requires a public relations consultant with comprehensive knowledge of the product, its functionality, what separates it from the competition and its potential effect on the user’s lifestyle.
That kind of expertise can’t be bought, it’s earned through years of hard work and dedication. At Make Honey, we specialise in helping some of today’s most forward-thinking and innovative tech companies identify and connect with markets by way of insightful, nuanced B2B PR campaigns.
The methods we use to deliver that PR message include:
The team at Make Honey have long years of combined experience identifying the right platforms and markets to target to optimise the client’s PR budget. At the same time, we don’t base decisions on what worked yesterday. We crunch the numbers and dive deep into the data in order to devise tactics your target demographic will respond to.
But not just any content marketing, tech content marketing. Our content strategy experts conduct a ground-up analysis of your tech product or service in order to ensure that the content we create to promote it is both trustworthy and insightful. Making sure your tech product or service is always presented in a favourable light is the essence of tech content marketing, and no one does it better than Make Honey.
We put the same effort into digital marketing for tech companies as we put into tech content marketing. Everything is research-based and delivered by way of high-quality video, social media posts and other means. If your digital marketing efforts are in good shape, you’ve got one foot up on most of the competition.
For tech companies? You bet. Not all influencers are famous just for being famous. Some have amassed huge social media followings by providing timely, accurate tech advice. The team at Make Honey are experts at identifying worthy tech influencers and matching them with the right product or service.
Today’s tech is both generative and disruptive. It drives change on a macro level, and that’s unsettling to a lot of people. We provide an ear to the high-tech ground, not just to discern the breathless affirmations coming our client’s way, but to also listen for disturbances in the zeitgeist which may require a tactful response. It’s amazing how far a well-timed press release or reassuring message can go.
In order to ensure smooth sailing through the oft-choppy waters of the contemporary marketplace, it’s important for tech companies to provide consistent messaging that marches in lockstep with their brand values. Effective technology PR and marketing consulting from Make Honey provide that consistent voice and, when things unexpectedly go sideways we, as the tech public relations consultant, act quickly to contain damage and protect the brand.
The technology landscape looks different today than it did a year ago. And a year from now it will look different still. In order to project an image of relevance, it’s imperative that the tech marketing advisor stay informed of current trends and understand how they may, or may not, impact the perception of the client, or the relevance of their product or service. At Make Honey, research is the glue that holds our tech PR services together.
If you want your product to stand out in an overheated, overstuffed marketplace, you need to project a clear, consistent message, establish a compelling mission, and project an attractive brand personality. The team at Make Honey specialise in helping tech companies do just that.
Reach And Influence That Delivers Results
Ensure that your campaign, product or message has the greatest impact using message development, classic PR planning, media relations, organic and paid social outreach, and product seeding.
To learn more about our Public Relations services, simply fill out the contact form on our website, and a member of our team will get back to you quickly. Or, if you prefer, give us a call on 0203 488 4253 during normal business hours.