50.3 million sports fans reached
Launch Under Armour in Europe. Promote the brand’s new football range. Amplify sponsorships. Build and launch official Facebook page.
Create traditional and online PR strategy.
Write and seed branded editorial for mainstream football, rugby, winter sports, training and martial arts blogs.
Media and blogger outreach to offer reviews, tests and endorsements of new football and ColdGear product.
Set up and manage interviews for athletes and encourage to guest moderate the new Facebook page.
In three months reached an audience of 50.3million sports fans.
Outreach generated 250 mentions, 14 competitions, 80 product reviews, 12 branded articles written and seeded.