The H1 campaign included content writing, outreach, as well as coordinating and directing media interviews.
We wrote a killer a press release to announce the Indiegogo campaign, which resonated with the US consumer technology media. XGIMI’s target audience is early adopters, Android users, home cinema enthusiasts, so that media was the best place to focus initial outreach. We also offered review opportunities for a select few journalists.
At CES we supported the XGIMI team with event management. At the world renowned technology conference we wrote and sold-in a press release, which helped us secure one-to-one interviews with XGIMI’s marketing manager, Ivy Wu.