We build next generation super-brands



Gatwick Airport



We are a creative agency that builds brands. We drive sales, manage reputations, engage consumers and get our clients talked about.

We offer a 360 degree solution, from providing strategic consultancy and developing business plans to implementing campaigns. With social networks having the power to make or break businesses we are social first.





We believe that the next generation of super-brands will come from markets such as China, India and Brazil. As a result, though we are a global agency with clients worldwide, a current focus is on helping Chinese companies expand outside China.

To make that happen we’ve assembled a mixed team of Western and Chinese marketing experts, with an in-depth knowledge of both markets.

Mark Adams, Chairman


“I worked as marketing advisor for numerous tech firms, such as Microsoft and Intel, prior to 1999. But I realised with a bang when The Cluetrain Manifesto was published that year just how incredibly powerful the internet would become as a force which could change markets, workforces and organisations. I apply many of its principles in my work as a social strategy consultant.

I have been privileged to help US and Chinese organisations, large and small, engage with their employees and businesses in more human ways and with a natural style. With social, we can do all this with numbers which show our progress and prove business benefit (as a Physics and Corporate Finance grad, these are very reassuring!)."


With bases in the UK, China and the Middle East and a network of affiliates worldwide we build brands on a global scale.

Our industry experience includes working for travel, lifestyle, b2b and b2c technology, retail, fashion, media, financial and entertainment clients.

We’re also currently building a specialism in the connected home and Internet of things.


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As a global agency, we have some of the best talent from around the world. The diversity of our teams and the global nature of Honey means we are a 24/7 agency, working harder, faster and more efficiently for our clients. ↴

Mark Adams

Mark Adams


Mark is the co-founder of the Text 100 / Next 15 group, which is now one of the largest public relations networks in the World. Mark has 30 years experience of working with blue-chip organisations at a senior board level. He is often called in by client managing directors and chairmen to provide high-level strategic insight.

Mark Terry-Lush

Mark Terry-Lush

Managing Director

Mark has direct insight into the Secret Sauce of how an ordinary company can become a Super-Brand by being an editor of ‘Cool Brands’, a global guide. The founder of Renegade Media, Mark is a lifestyle specialist who by working with companies such as Converse, Asics and Mini, knows how to create large-scale campaigns that get consumers talking and buying

Dirk Singer

Dirk Singer

Creative Director

Dirk has managed projects and campaigns for clients as diverse as Google, ASOS, and Yahoo. Dirk is the co-founder of two agencies, Cow (PR Agency of the Year 2008) and Rabbit (Social Media Agency of the Year 2012), which between them won or were short-listed for 60+ awards.

Chris Adams

Chris Adams

Digital Marketing Director

Chris has extensive experience of working with European start-ups and technology companies, and so has first hand experience of helping companies create a presence from the ground-up. Chris leads ‘digital marketing’ campaigns for clients, which includes PPC and social media advertising to acquire customers and drive sales.

Ran Ge

Ran Ge

China Director

Ran is the Chief Representative of the ago Entrepreneurs Alliance (AEA) in the UK. Based on the idea of “helping one hundred private Chinese enterprises join the ranks of the Fortune 500”, AEA promotes leading Chinese brands from China’s rapidly growing private sector. As a result, Ran has an intimate understanding of both the challenges and opportunities Chinese companies face when building their brand outside of China, and uses that knowledge to help and assist Honey clients.

Li Ma

Li Ma

Business Development Director

Li acts as a bridge between our Chinese clients and the European team, and works with Chinese brands in helping to shape their briefs and business objectives. Li has a management consultancy background and has advised both Western and Chinese companies on their business strategies.

The Hive


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Join The Hive

Want to join a growing, international team? Get in touch! We’re not big fans of CVs, but instead send us links to your LinkedIn and other social media profiles, as well as links to marketing / brand / digital or PR campaigns you’ve been involved in, in the past.

We’re particularly interested in hearing from Mandarin or Arabic speakers!