Kyvol tasked Make Honey to launch its first robot vacuum cleaner range, the E-Series Cybovac during lockdown in the UK, in a market already saturated with automated cleaning technology.
Kyvol’s target markets were the UK, US, France and Germany.
Kyvol
Smart devices help people stay connected and offer convenience in today’s busy world. Kyvol, a brand from VanTop Technology & Innovation, manufactures innovative and friendly smart home products designed to free people from household chores and improve their quality of life.
Client
KyvolService
PRSmart devices help people stay connected and offer convenience in today’s busy world. Kyvol, a brand from VanTop Technology & Innovation, manufactures innovative and friendly smart home products designed to free people from household chores and improve their quality of life.
The Challenge
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To set Kyvol apart from the competition and showcase its expertise in creating innovative smart home products, Make Honey developed Kyvol’s brand strategy which included proposition, messaging and the creation of its slogan, Life’s More Important.
Make Honey produced and edited multiple videos and images for Kyvol to leverage across social media and third-party digital platforms, bringing Cybovac to life through humorous and relatable content packed with personality.
To raise brand awareness of Kyvol, we created a comprehensive press kit that included high-quality videos and images, a user manual, product summaries, FAQ and multiple press releases. Then to generate media interest, we penned news-worthy story angles, built media lists and targeted relevant publications in lifestyle, consumer technology and national titles.
We also sourced and managed influencer relations throughout the launch, which were key to showcasing Cybovac’s standout features and building awareness with target consumers. Among other KOLs, Honey secured Hayley Leitch, star of Channel 4 TV’s Obsessive Compulsive Cleaners, and Dean Anthony Gratton, best-selling author, tech futurist and columnist which boosted brand trust and credibility.
Make Honey conducted research for Facebook advertising and A/B testing to best understand Kyvol’s online audience. Then we set up Facebook, Twitter and Instagram channels for Kyvol, creating and scheduling content that connected with audiences around the world. To boost brand visibility and gain new followers and potential customers, we ran Facebook ads and a poetry competition on fashion publication Gleam, which also increased website traffic.
To reach multiple markets, we translated the press kit, social ads, social content and video subtitles into French, German, Italian, Japanese and Spanish.
The Results
Six KOLs created 32 pieces of content across YouTube, Facebook, Instagram, Twitter, LinkedIn and personal blogs, with a combined reach of almost one million. Endorsed by such influential people, Kyvol soon became known for its long battery life and powerful performance.
Thanks to Make Honey’s strong relationships with tech and lifestyle media, Cybovac achieved 66 pieces of media coverage across the US, UK, France and Germany, totaling over 72 million unique visitors per month.
In less than five months, Honey created and published a total of 225 pieces of content across Kyvol’s new social media platforms, including 10 high-quality videos that received great engagement online. We grew Kyvol’s social platforms by over 10,000 followers, building a loyal follower base of lifestyle consumers across all target markets.
The audience reach via Facebook advertising was over 500k, amounting to almost one million impressions at a cost per engagement of only £0.07, propelling a launch which increased website traffic and led to sales across the UK, US, France and Germany.