Small and mighty, LUFT Duo is the world’s first ever portable and filterless air purifier launched at CES 2021.
LUFTQI hired Honey to promote their products in English-language markets worldwide.
LUFT Duo uses UVA LED and photocatalytic tech to zap dust, pollen, mould and pathogens at a molecular level. Honey was tasked with translating complex technical information into consumer friendly language that would capture global media’s attention.
Launched amid lockdown during an international health crisis, Honey pivoted the messaging to position LUFT Duo as one solution to the world’s growing environmental and health challenges.