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REACH, INFLUENCE, IMPACT
CREATE IMPACT, REACH AUDIENCES WHEREVER THEY ARE. CHANGE THE WAY PEOPLE THINK, FEEL AND ACT.
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Posts by category
- Category: Briefing
- Need to Know #35: AI and the Evolution of Brand Purpose in PR and Content Marketing
- BRIEFING #29 FOLD STREET FUN, SAUSAGE ROLL ATMS, B-CORP BANISHMENT, OLYMPIC FEVER AND THE PIZZA WARS: A WEEK OF UNEXPECTED MARKETING WINS AND WOES
- Briefing #27 HeineCare Hatrick, Power of Puerility, SPARAoke Challenge, a Warning for Social Users, Inauthentic Euro 2024 Ad Blitz
- BRIEFING #26 BACON ICE CREAM – MCDONALD’S AI MISHAP, SPECSAVERS IS “NEVER GONNA GIVE YOU UP”, EU PUSHES ON WITH DIGITAL IDENTITY, AND SPOTIFY CEO HITS A DUD NOTE
- BRIEFING #25 FROM ROCK STARS TO TRUE CRIME, PINTEREST HAMS UP THE THEATRICS, WORKDAY, MEDIUS AND CANVA’S BOLD CAMPAIGNS
- BRIEFING #24 REEBOK’S AI IS OUT FOR KICKS, SAMSUNG CRUNCHES APPLE, HOMEBASE OUT-OF-HOME FINDS THE SUN, AND DOWNING STREET’S ELECTION OMNISHAMBLES
- BRIEFING #23 PIZZA HUT’S AI SECRET SAUCE, LYNX GOES LUXURY, MARMITE START A SMUGGLING RING, AND CHASE OPENS FIRST-PARTY FINANCIAL DATA
- BRIEFING #22 UNDER ARMOUR’S AI MISS, THE PICK OF SXSW ACTIVATIONS, CHINA’S FOREIGN CHIP BAN, AND AI REINFORCEMENTS IN THE BATTLE AGAINST CANCER
- BRIEFING #21 ROYAL IMAGE GAFF IS A WARNING TO BRANDS, THE AI WILD WEST, PUNKS TAKE A STANCE, AND TECH ON NO/LO ALCOHOL
- BRIEFING #20 #FECK YOU, GUN VIOLENCE AND SPRITE’S SUSTAINABLE SIP
- BRIEFING #19: UNIVERSAL MUSIC GROUP VS. TIKTOK, ELMO GETS AN EARFUL, EU OBJECTS TO IROBOT, MARKETER SALARIES REVEALED, AND DEEPFAKE DANGER
- BRIEFING #18 10 SOCIAL MEDIA TRENDS FOR 2024 OR HOW BRANDS SHOULD NAVIGATE SOCIAL AI IN 2024
- BRIEFING #17 SMART OR ARTIFICIALLY INTELLIGENT? WHICH IS BETTER FOR YOUR HOME AT CES 2024
- BRIEFING #16: TURKEYS WIN BIG, MAZDA TRUMPS KIA, AND CAN MATTEL SCORE WITH UNO MOVIE? Turkeys Win Big, Mazda Trumps Kia, and Can Mattel Score With UNO Movie?
- BRIEFING #15: SNOOP STOPS SMOKING, LEGO MEETS HERMES, THE CO-OOP GET CHRISTMAS WRONG AND SNAP HAS A SOLUTION TO THE ELGIN MARBLES
- BRIEFING #14: STANLEY CUP REACTIVE BRILLIANCE, ICELAND’S CHRISTMAS AD BOYCOTT AND SAM ALTMAN LEAVES OPENAI
- Briefing #13: Oatly’s marketing offer, Xiaomi’s car launch, The Beatles x AI and Unilever no longer on a mission
- Briefing #12: Shelter x Ikea, Microsoft acquiring Activision Blizzard, a Disney AI fail and austerity TikToker’s
- Briefing #11: The Spotify translation tool, Shell x Fortnite, X removing headlines and Who Gives A Crap’s brilliant creative
- Briefing #10: AI bees, Back Market takes on Apple and X becoming pay to play
- Briefing #9 IFA tech, LinkedIn but cooler, Octopus growth and how not to approach crisis comms.
- Briefing #8 Chat GPT ads, Elon Musk’s X and movie brand extensions
- Briefing #7 Zoom, Patreon and AI healthcare
- Briefing #6 X, Threads, The Women’s World Cup and Google
- Briefing #5 Maybelline, Threads, Carbon negative beer and the Martin Lewis deep fake
- Briefing #4 Glasto, Spotify, Swampy and Corona
- Briefing #3 Future Tech Trends Your Brand Needs To Embrace Now
- Briefing #2 5 Trends to Look Out for at IFA 2022
- Experiences & Inspiration: SXSW 2022
- Category: Honey News
- Need to Know #31 Rekorderlig invents the “Cold Sauna,” Cadbury’s launches a free beach shuttle service, Specsavers’ eyescreen van, and Beavertown takes on loneliness.
- Make Honey one of the Most Reviewed UK Comms Agencies
- Make Honey announces two appointments to its senior leadership team
- Our Commitment to Sustainability
- Category: Opinion
- The Purpose Difference
- Euro 2024 Sparks Ad Blitz That Lacks Authenticity and Fan Connection
- Climate Tech Conference 2023 – three key takeaways
- Sustainability underpins everything
- Opinion: AI is everywhere at IFA, marketers beware
- Opinion: Embrace your inner Llama: how PR can get behind AI, right now
- Opinion: Bluesky thinking: will Jack Dorsey’s new venture replace Twitter?
- Opinion: Why blue ticks could make brands think twice
- Opinion: Going Green at SXSW 2023, how sustainability shaped this year’s festival
- Opinion: What does the introduction of subscription services on Facebook and Instagram mean for the future of social?
- Opinion: BrewDog loses B Corp status
- Opinion: The Green Eco-alternative to Black Friday
- Opinion: UK electric vehicle drivers to pay tax from 2023
- What is the metaverse and how will it alter the real world?
- The importance of absurdity
- 72 freaky hours in Austin: Diversity, drones and TikTok at SXSW 2022
- Category: Report
- Category: Uncategorized
- Need To Know #34: A New Era of Purpose-Driven Marketing: Balancing Impact and ROI
- Need to Know #33 New gold standard for B2B; Blue Nose Day crisis averted; Football Fans Break the Silence; AI influencers a double-edge sword
- Need to Know #32 IKEA’s Big Blue Pillow, putting the Brand in B2B, taking the X out of Brazil and why you can’t quote AI on its quotes.
- Need to Know #30 SheerLuxe’s AI Stumble, Musk Declares War, Meta’s Threads One Year On, and Heineken’s Forgotten Beers
- Analysis of the Winners and Losers in Euro 2024 Marketing
Case Studies
- Be radical, choose equality
- A billion ways to save endangered colour
- CO2 friendly routes
- Zero Exclusion - a journey to Zero campaign
- Fighting back against dirt with ASUS laptops
- Launching ASUS' 3D OLED laptops at CES 2023
- Placing TCL at the heart of the 2022 Football World Cup
- Amplifying Brand & Product PR to Compete With the Very Best Wearables
- A Creative Brand Strategy To Get People Fit and Healthy
- Creating Scroll-Stopping Social Content to Boost Brand Visibility
- Landing Major Media Coverage with Extensive PR & Influencer Campaign
- Increasing Conversions with Intelligent Thought Leadership
- Generating International Exposure with a Comprehensive Reviewer Programme
- Leveraging Media Relations & Memorable Product PR to Build an Award-Winning Campaign
- Using the Power of PR and Social to Help Alleviate a Growing Anxiety Problem